Have you ever smelled a perfume that reminds you of a special someone? Or went to somebody’s house that smells like your mother’s cooking? Do you remember exactly what those smells made you feel?
According to science, all creatures have an olfactory receptor (smell receptor), which is a protein that is capable of tying odor molecules, it is playing an important role in the sense of smell.
Rabbits have 100 million of these olfactory while dogs have 220 million. Humans, however, have only 5 or 6 million of them. But they are still powerful enough to control our lives.
1. IT ENHANCES YOUR TASTE
If you are eating something that doesn’t smell good, it will immediately affect its taste, and vice versa, even if the food tastes good in both cases. But honestly speaking, the smell is capable to tell us if the food is extra salty, sour, sweet, or bitter.
Our noses are technically the first receiver (before we get the chance to look at it), so it smells it, sends messages to the brain, which combines it with what our tongues send, and then create the taste we know.
A complicated journey but it actually enhances our experience, so make sure to add extra spices to your meals.
2. IT IS A TIME MACHINE
Smells remind us of specific memories in a matter of a second, which is compared to being brought back in time; a real-life version of the movie Back to the Future. The beauty of it all is that smells make you remember the exact feelings and emotions you had that day, which is like reliving it all over again.
According to many studies, our sense of smell activates intensive emotional memories more than pictures do because we lose 50% of our visual memories within a few months, while smell memories stay for a year later.
3. IT INCREASES YOUR CONFIDENCE
Perfumes and deodorants are our tools to smell good and not be embarrassed by our body odor. But according to a recent study, perfumes do more than that; it makes us feel confident and sexy which attracts other people to us.
In other words, a nice smell will make you look stunning and will help you get your crush to like you back in no time. Don’t forget to thank our noses!
4. IT AFFECTS YOUR MOOD
As well as enhancing your confidence, smells can trigger your mood in a tricky way because it happens on a subconscious level!
Sometimes, we don’t understand why we suddenly feel down, anxious or angry, and we never think that smells can be the reason, but it is! So next time you feel like you are having mood swings, prepare a bath with roses and lavender odor, then relax. You will notice that your anxiety is slowly fading away.
5. IT WILL DRIVE YOU CRAZY
Due to the strong connection between smells and emotions, a person with less capacity to smell is at a bigger risk of being depressed. In addition to that, it will lower his capacity of remembering old memories, feelings, and enjoying food as supposed to.
The inability to experience different scents is correlated with schizophrenia.
6. YOU CAN BE A PSYCHIC
Human sweat and tears contain chemosignals, and each one of them activates a different section of our brain like joy, fear, sadness, desire, etc.
However, if the person next you is feeling sad, his sweat will tell your brain and you will be exposed to that feeling. They may think you are a psychic for “feeling” their emotions, but just let them know that our superpower exists in the middle of our faces.
7. IT MAKES YOU SPEND ALL YOUR MONEY
Environmental fragrancing is a method retailers do to brainwash us through our noses. Coffee shops and bakeries let the smell out of the entrance in order for people to follow the scent, feel hungry, and eat something.
Shops and car brands put specific odors that will trigger our minds into going inside and purchase something. Each marketer is well-aware of which smell will be able to attract you into his shop.
So our sense of smell doesn’t only help us relive our memories, it also helps the world economy to develop marketing tricks.